Velvet Underground
Made in France - Aussie owned
Velvet Underground
Made in France - Aussie owned
Velvet Underground
Made in France - Aussie owned
Velvet Underground
Made in France - Aussie owned
Velvet Underground
Made in France - Aussie owned

Velvet Underground

Sale price$55.00 FROM  $41.25 FROM  $38.50
Extrait / Eau de Parfum. Size: 50ml / 1.7oz
Inspired by

Tom Ford's Lost Cherry

(Retail Price $575)
Try for 30 days, risk free. If you're not 100% happy, we'll give you a full refund!
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Note: Àerre is not associated with Tom Ford's Lost Cherry. Use of other brands' trademarks is solely for the purpose of helping consumers identify smell. We do not make counterfeit versions of Tom Ford's Lost Cherry. We make our own formulations, inspired by famous perfumes.

Concentration: 20%
Gender: Unisex
Vegan | Cruelty-free | Made in France

When Tom Ford released Lost Cherry in 2018 as part of his Private Blend line, it landed with the kind of cult reaction that turns a fragrance into a phenomenon. A sticky, almost edible cherry liqueur opening, almond on the heart, and a sensual tonka-vanilla base. The catch: a 50ml bottle sits north of $580 AUD in most Australian retailers, which is exactly why lost cherry perfume dupes have become one of the most searched fragrance terms in the country.

Velvet Underground is our impression of that scent. We chased the mood of a velvet-curtained back room at 1am: candied cherry, warm skin, a faint trail of smoke. On the gourmand spectrum, it sits in the rich, boozy-cherry corner rather than the lighter fruity-floral end. Sweet, yes, but grown-up about it.

If cherry is your thing, the rest of our cherry fragrance collection is worth a look too.

Top Notes (The first notes you smell) - sour cherry and bitter almond. The opening is juicy and tart, with that unmistakable jammy cherry pulp leading the way and a marzipan-like almond edge keeping it from tipping into pure sweetness.

Middle Notes (The heart of the perfume) - cloves, rose, jasmine and plum. The heart turns warm and slightly spiced, with waxy floral petals folded through stewed plum. It's where Velvet Underground starts to feel grown-up rather than candy-shop, and where most Tom Ford inspired fragrances tend to come alive.

Bottom Notes (The notes that linger all day) - Peru balsam, tonka bean and vanilla. Resinous, smooth and lightly boozy, with tonka and vanilla pulling everything into a soft, lingering finish.

Vegan | Cruelty Free | Clean Ingredients

Ingredients: Alcohol, fragrance and water. All our fragrances are made in France, are vegan and made with a high-end blend of natural ingredients and safe synthetics. If you're concerned about potential allergens, please email us at hello@aerre.co

Here are the details: Alcohol Denat, Parfum (Fragrance), Aqua\Water\Eau, Methyl Dihydrojasmonate, Dipropylene Glycol, Iso E Super, Vanillin, Galaxolide, Piperonal, Exaltolide, Coumarin, Phenethyl Alcohol, Ethyl Vanillin, Benzyl Benzoate, Benzyl Cinnamate, Nerolidol

Velvet Underground is a 50ml Eau de Parfum at 20% aromatic concentration, formulated and bottled in Provence, the same fragrance region that supplies many of the major French houses. That concentration matters when you're looking at lost cherry dupes, because a lot of cheaper alternatives sit at 12-15% EDT strength and fade by lunch.

On skin, the wear arc moves through three clear phases. The opening is sweet and tart for the first 30-45 minutes, all bitter almond and cherry pulp. From there it settles into a spiced floral heart for a few hours, with rose, jasmine and a warm clove edge taking over. The dry-down is where it really earns its place: tonka, vanilla and sandalwood that linger for up to 8-10 hours on most skin types.

Pricing starts from $29. Shipping is free on orders of three or more, and our curated perfume sets give you up to 25% off when you build a trio.

When to wear it
Velvet Underground earns its keep after dark and after the temperature drops. Think autumn dinners, winter dates, candlelit restaurants, a glass of something red across a small table. The cherry-almond sweetness and the warm tonka base read richer in cool air, which is why most winter perfume picks lean into this kind of structure. It also suits low-lit settings: a wine bar, a late drink, a fireplace, a black-tie event where you want presence without shouting.
Where it doesn't shine? A 35-degree Sydney afternoon at the beach. A sterile, fluorescent-lit office at 9am. In heat, the gourmand notes can feel heavy, and in a quiet meeting room they can read as too much. Save it for the evening shift, the cooler months, and the moments that deserve a second sniff.

How to apply
Getting the most out of an Eau de Parfum is less about quantity and more about placement. A few small habits will stretch the wear time and lift the projection without turning your spritz into a cloud everyone in the lift can taste.

Where and how to spray
- Hit your pulse points: inner wrists, the side of the neck, behind the ears, and the inner elbows. Warmth from these spots pushes the scent through the day.
- Spray onto moisturised skin. A plain, unscented lotion gives the fragrance something to cling to, which is one of the factors affecting how long it lasts.
- Don't rub your wrists together. It crushes the top notes and shortens the dry-down. Spray, let it settle, walk on.
- Layer it. Try a base of Amber Haze on the chest with a wrist spritz of Forest Spice for more depth.

We've sent out over 1,000,000 bottles, and every order is backed by our 30-day risk-free returns policy. If a scent isn't right for you, send it back.

The finest French ingredients.

We source our scents from Provence, the world’s perfume capital. Our products are Colourant & UV filter-free, vegan & cruelty-free.

Try first, decide later.

Perfumes are personal, which is why you can try out as many full-sized bottles as you like for 30-days, risk-free, If any scent is not right for you, just send it back for a full refund or exchange. Return postage is also free when you buy 3 or more bottles - so get trying!

Got questions?

This depends on your usage habits. On average, one of our 50ml bottles will last for approximately 2-3 months when used once per day.

Yes. Our perfumes are made with a concentration of 20-30% aromatic compounds. This technically classifies all our perfumes as Extrait de Parfum, which makes them extremely long lasting. But we usually use the term Eau de Parfum because most people have never heard of Extrait (despite the fact that our perfumes are technically stronger than EDP).

Our perfumes are classified as Extrait de Parfum. But for ease of cummunication we usually use the term Eau de Parfum because most people have never heard of Extrait (despite the fact that our perfumes are actually stronger than EDP).

Simple. Try any perfume at home for 30 days and if you're not 100% satisfied, just send it back for a full refund or exchange. No questions asked.

Àerre is an independent fragrance house producing high-quality perfumes and fragrances that are inspired by renowned brands. Any brands mentioned are done so for illustrative purposes only, and we are in no way affiliated with these brands.

Absolutely. Our perfumes are made in France by some of the same suppliers who sell to the big designer brands. We use a high-end blend of natural ingredients and safe synthetics, and all our fragrances comply with EU and Australian safety regulations.

Customer Reviews

Overall rating: 4.4 / 5 from 594 reviews.

Customer video review of Velvet Underground

First, let’s start with the name, because that’s actually why I bought this as a blind buy. Touché 👏 I love that Aerre actually have considered, narrative names and not boring copycat or ingredient names. In terms of the actual juice, I really like it and I find it very wearable for the right occasion, while still being interesting. It smells, as I imagine the OG would, expensive. If you like Lost Cherry but want to keep your money, buy this. I also love Aerre’s packaging (and magnetic lid) and would be interested to see more interpretations of other fragrances or originals.

Velvet Underground

Store owner replied: Thank you so much for your kind words and thoughtful feedback!🥰 It truly means a lot to us, and we’re excited to keep creating more fragrances you’ll love!🧡

Customer photo review of Velvet Underground

Absolutely love this. Smells amazing and lasts ages. Will definitely be buying this again. I've tried a different dupe brand for the Tom Ford - Lost Cherry fragrance and this one is superior cause it maintains the cherry smells much much longer. Love it.

Velvet Underground

Customer photo review of Velvet Underground

Velvet Underground is my 5th fragrance from Aerre. At first I was a little unsure but after the initial spray the layers come forward, it's beautiful, exotic, I love it and my sons think it smells wonderful. Thank you 😊

Velvet Underground

Store owner replied: Thanks so much! We’re thrilled Velvet Underground won you over and that you and your sons are loving it 😊

Customer video review of Velvet Underground

Bang on exact dupe! Really happy.

Velvet Underground

Store owner replied: So glad to hear that! We’re really happy you love it 😊

Customer video review of Velvet Underground

Love this scent so much ❤️ cherry scent is delicious and lasts, I layer it with the after hours or black opium ysl for a soft vanilla cherry mix 💎

Velvet Underground

Store owner replied: That sounds absolutely gorgeous 😍 Love that you’ve found your own way to layer it, the cherry and vanilla combo would smell incredible together 🧡

Customer photo review of Velvet Underground

It’s a beautiful sophisticated scent , I’m glad I exchanged the other one for it.

Velvet Underground

Store owner replied: So glad you’re loving it! 😍 Happy the exchange worked out for you 💕

Customer video review of Velvet Underground

Thankyou for making such amazing products at such an affordable price. It has allowed me to buy scents that match high end products without the price tag and without comprimising quality! Im in love with this scent, it is defintely one of my new favorites.

Velvet Underground

Store owner replied: Aww, love this! 😍 So glad you’re enjoying a high-end vibe without the price tag — thrilled it’s become one of your new favourites!💖

Customer photo review of Velvet Underground

Beautiful, love it 💞💓💓

Velvet Underground

Store owner replied: Love this! 💞😍 So glad you’re loving it — thanks for the lovely feedback!

Customer photo review of Velvet Underground

Great perfume, bottle and packaging. Thank you!

Velvet Underground

Store owner replied: So glad you’re enjoying the fragrance and all the little details that come with it. Thanks for the kind words!

Customer photo review of Velvet Underground

⭐⭐⭐⭐⭐ 5/5 Stars I absolutely love the Velvet Underground perfume from Aerre! It smells amazing and lasts so long, especially on my clothes. Even after hours of wearing it, I can still smell it, which is something I really love. I’ve had so many people ask me what perfume I’m wearing, and I always recommend Velvet Underground because it never disappoints. The scent is beautiful, long-lasting, and definitely worth it. For me, it’s an easy 10/10 and a well-deserved 5 stars. I’ll definitely be purchasing it again!

Velvet Underground

Store owner replied: You’ve captured Velvet Underground perfectly! 🧡 It means so much to hear that this fragrance has become one you love wearing and recommending to others. Thank you for your support!

Customer photo review of Velvet Underground

This has actually become my favourite of all time perfumes. Over the years I have spent hundreds of dollars on expensive and sometimes not so expensive perfumes. There were few that I bought more than once. Velvet Underground is the perfect all-round perfume for me deep sensuous Cherry tones Smoky undertones and it lasts quite literally for days they added bonus is my bedroom now always subtly smells of velvet underground as this is where I usually apply it. I love that my new long-term favourite perfume now comes from an Australian company. Simply the best!

Velvet Underground

Store owner replied: What a beautiful story. We’re so glad Velvet Underground has become a fragrance you truly enjoy wearing, and we appreciate your support 🧡

Customer photo review of Velvet Underground

My absolute favourite scent!

Velvet Underground

Store owner replied: Now that's lovely to hear. Thanks for your support! 🧡

Customer photo review of Velvet Underground

Love this scent SO much!! So affordable and a spot on dupe 😊

Velvet Underground

Store owner replied: This made us smile! Thanks for taking the time to share your experience with us. 🧡

Customer photo review of Velvet Underground

A harmonious blend where cherry leads. So nice for special occasions.

Velvet Underground

Store owner replied: Love that description! 🍒 So glad you’re enjoying it — perfect choice for special occasions.

Customer photo review of Velvet Underground

Smells exactly identical to TOM FORD ELECTRIC CHEERY 🍒 so impressive

Velvet Underground

Store owner replied: It really is a brilliant fragrance. Thanks for sharing. :)

Customer photo review of Velvet Underground

I really like this perfume! It’s smells exactly like the designer brand its based on, for an affordable price

Velvet Underground

Store owner replied: Love this 🧡 So glad it’s been such a spot-on match for you, and even better that you can enjoy it without the designer price 😊

Customer video review of Velvet Underground

Wasn't expecting to get more than one fragrance until I sprayed this. I couldn't stop thinking about it so returned the next day to purchase. Bold, alluring and sensual, it is the perfect scent for any special occasion.

Velvet Underground

Store owner replied: Love this! 💖 So glad it won you over. 😍

Customer video review of Velvet Underground

Smells amazing. Very similar to the original. 4 stars because it doesn’t last very long. Have to keep reapplying. Good for the price

Velvet Underground

Store owner replied: Thanks so much for the review! 😊 So glad you love the scent and find it close to the original—appreciate the feedback on longevity too.

Customer photo review of Velvet Underground

Lasts all day on my skin even in high humidity. Love xx

Velvet Underground

Store owner replied: So glad you love it! 😍 Awesome to hear it lasts all day✨

Customer photo review of Velvet Underground

Smells incredibly nice 😍. Love it. I am using them every day now.

Velvet Underground

Store owner replied: Thank you so much!🥰

Customer video review of Velvet Underground

Smells amazing!

Velvet Underground

Store owner replied: Yay!😍 Thanks a bunch!✨

Customer photo review of Velvet Underground

I blind bought these five perfumes, 4 for myself (Sunset in Paris, Summer Reverie, Velvet Underground and London City Lights) and 1 (Wildfire) for my male bestie and they did not disappoint 😍 If you’re a perfume lover on a budget who still wants to smell like luxury, these are the perfect choice. The scents are amazing, long-lasting, and honestly feel way more expensive than they are. Even my daughter loves all of them 🥰 Definitely grabbing more soon !

Velvet Underground

Store owner replied: That’s so lovely! 😍 We’re thrilled you and your daughter are loving the scents — and that your bestie got a hit too! Thanks heaps for sharing the love💖

Customer photo review of Velvet Underground

Great scent lasts a long time

Velvet Underground

Store owner replied: We’re thrilled you’re enjoying it! 😊

Customer photo review of Velvet Underground

I recently started researching scents and layering, but was hesitant to invest in a bunch of perfumes straight away because I was basing a lot of my choices on recommendations from a perfume subreddit. It smells beautiful but is still affordable. The packaging is still appealing and I love the magnetised lid too.

Velvet Underground

Store owner replied: Yay! 😍 So glad you’re loving it💖

Customer video review of Velvet Underground

I love Jo Malone inspired perfumes and the best ones are available on Aerre. They are amazing, smells similar to the original perfumes, long lasting and are affordable.

Velvet Underground

Store owner replied: Thank you for your lovely feedback!💖

Customer photo review of Velvet Underground

It smells so much like TF lost cherry. I’ll definitely be buying more!

Velvet Underground

Customer photo review of Velvet Underground

The perfume smells very nice!!! I love it

Velvet Underground

Customer photo review of Velvet Underground

I adore this fragrance not sure if it’s my 3rd or 4th bottle now. I always get heaps of compliments when I wear it! ❤️

Velvet Underground

Customer photo review of Velvet Underground

Smells pretty much like the original.

Velvet Underground

Customer video review of Velvet Underground

I thought this one might smell like those awful glazed cherries but it is beautiful

Velvet Underground

Customer video review of Velvet Underground

This is more of a gift gor a friend. So i cant say much about it. I fo know that ahe absolutely loves the scent

Velvet Underground

Customer photo review of Velvet Underground

Love the fragrance it’s amazing, unique and I get compliments all the time The magnetic lid is a surprise and how clever ! 💖

Velvet Underground

Customer video review of Velvet Underground

Second purchase for àerre and I’m loving it trying to pick my next one is tricky 😍 love that they’re so affordable and smell so great! Getting plenty of compliments is a plus.

Velvet Underground

Customer photo review of Velvet Underground

This was lovely. Really lasted. Got great comments. I think it is very close to the original.

Velvet Underground

Customer photo review of Velvet Underground

Fragrance is the best. I love it & use it everyday and it works wonders.

Velvet Underground

Customer photo review of Velvet Underground

Smells exactly like Lost Cherry! I’m obsessed and saving $$$

Velvet Underground

Customer photo review of Velvet Underground

I love this fragrance and reach for it often. So similar to the original!

Velvet Underground

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