New Beginnings
Made in France - Aussie owned
New Beginnings
Made in France - Aussie owned
New Beginnings
Made in France - Aussie owned
New Beginnings
Made in France - Aussie owned
New Beginnings
Made in France - Aussie owned

New Beginnings

Sale price$49.00 FROM  $36.75 FROM  $34.30
Extrait / Eau de Parfum. Size: 50ml / 1.7oz
Inspired by

Kilian's Love, Don't Be Shy

(Retail Price $405)
Try for 30 days, risk free. If you're not 100% happy, we'll give you a full refund!
0 perfumes delivered

Note: Àerre is not associated with Kilian's Love, Don't Be Shy. Use of other brands' trademarks is solely for the purpose of helping consumers identify smell. We do not make counterfeit versions of Kilian's Love, Don't Be Shy. We make our own formulations, inspired by famous perfumes.

Concentration: 20%
Gender: Women
Vegan | Cruelty-free | Made in France

Introducing New Beginnings, a captivating fragrance that beautifully balances sweetness and sophistication. Inspired by By Kilian's Love, Don't Be Shy, this enchanting elixir opens with a burst of orange blossom and neroli, settling into a creamy caramel, vanilla dessert intertwined with marshmallow hints of bubble-gum.

With its vibrant florals and delectable notes, New Beginnings, reminiscent of Kilian's Love, Don't Be Shy, will turn heads and leave a lasting impression. Indulge in the playful innocence and sensuality of New Beginnings, and let your inner radiance shine.

Top Notes (The first notes you smell) - Neroli, Bergamot, Pink Pepper

Middle Notes (The heart of the perfume) - Orange Blossom, Honeysuckle, Jasmine, Marshmallow

Bottom Notes (The notes that linger all day) - Caramel, Vanilla, Musk

Vegan | Cruelty Free | Clean Ingredients

Ingredients: Alcohol, fragrance and water. All our fragrances are made in France, are vegan and made with a high-end blend of natural ingredients and safe synthetics. If you're concerned about potential allergens, please email us at hello@aerre.co

Here are the details: Alcohol Denat, Parfum (Fragrance), Aqua/Water/Eau, Methyl Dihydrojasmonate, Dipropylene Glycol, Ethylene Brassylate, Ethyl Vanillin, Vanillin, Oxahydecanolide, Nerolidol, Limonene

Embrace Sensuality and Elegance with Love Don't Be Shy Eau de Parfum and Àerre's New Beginnings

Delve into the captivating world of fragrances with Kilian Love Don't Be Shy Eau de Parfum, an alluring concoction masterfully crafted by Kilian Hennessy, a renowned name in the perfume industry. This exhilarating and unforgettable scent, launched in 2007, invites you to embark on an olfactory journey that will leave a lasting impression.

The concept of fragrance notes plays a vital role in understanding the progression of a perfume's scent. As you immerse yourself in the enchanting world of Love Don't Be Shy, allow the spellbinding top notes of neroli, bergamot, and coriander to transport you to a realm of ethereal love. Gradually, the heart notes of orange blossom, jasmine, and honeysuckle captivate your senses with their sensual charm. Lastly, indulge in the sweet, lingering embrace of base notes such as sugar, caramel, civet, and labdanum, evoking the thrilling sensation of newfound love.

The Kilian Love Don't Be Shy Eau de Parfum offers an unparalleled experience akin to walking barefoot along the pristine white sands of Kauna'oa Bay. This modern classic seamlessly merges allure and opulence, creating a provocative citrus-infused masterpiece that redefines the essence of fragrances. Scent possesses the unique ability to evoke vivid memories and emotions, allowing us to fully immerse ourselves in the sensory experience.

The Kilian Love Don't Be Shy product range offers a variety of options to suit any fragrance enthusiast's preferences. Prices range from $200 to over $350, and products can be found on various online retailers. Additionally, Kilian's commitment to sustainability is evident through their refillable packaging options, reflecting a growing trend in the perfume industry to minimize waste.

Enter the world of Àerre's New Beginnings, a similarly captivating and sensual fragrance that perfectly complements the Kilian Love Don't Be Shy experience. Behind this innovative brand lies a dedication to creating affordable, accessible, and high-quality fragrances for a young, vibrant audience. New Beginnings, an elegant day-to-day perfume, highlights key notes of orange blossom, Jasmine, and honeysuckle, exuding effortless charm and sophistication.

The art of perfume layering adds a unique twist to your fragrance journey, allowing you to create personalized scents that resonate with your individual style. Experiment with combining Kilian Love Don't Be Shy and Àerre's New Beginnings, unlocking exciting new scent profiles and enhancing the complexity of your fragrance experience. To master the art of layering, consider the balance of different notes, complementing rather than overpowering one another.

So go on, treat yourself to the mesmerizing world of Love Don't Be Shy Eau de Parfum and Àerre's New Beginnings, and embrace the emotional and sensual impact of these remarkable fragrances. Remember, finding a signature scent is a personal journey, and it's essential to select a fragrance that resonates with your unique style and preferences. So go ahead, explore the endless possibilities, and let your olfactory adventure begin!

The finest French ingredients.

We source our scents from Provence, the world’s perfume capital. Our products are Colourant & UV filter-free, vegan & cruelty-free.

Try first, decide later.

Perfumes are personal, which is why you can try out as many full-sized bottles as you like for 30-days, risk-free, If any scent is not right for you, just send it back for a full refund or exchange. Return postage is also free when you buy 3 or more bottles - so get trying!

Got questions?

This depends on your usage habits. On average, one of our 50ml bottles will last for approximately 2-3 months when used once per day.

Yes. Our perfumes are made with a concentration of 20-30% aromatic compounds. This technically classifies all our perfumes as Extrait de Parfum, which makes them extremely long lasting. But we usually use the term Eau de Parfum because most people have never heard of Extrait (despite the fact that our perfumes are technically stronger than EDP).

Our perfumes are classified as Extrait de Parfum. But for ease of cummunication we usually use the term Eau de Parfum because most people have never heard of Extrait (despite the fact that our perfumes are actually stronger than EDP).

Simple. Try any perfume at home for 30 days and if you're not 100% satisfied, just send it back for a full refund or exchange. No questions asked.

Àerre is an independent fragrance house producing high-quality perfumes and fragrances that are inspired by renowned brands. Any brands mentioned are done so for illustrative purposes only, and we are in no way affiliated with these brands.

Absolutely. Our perfumes are made in France by some of the same suppliers who sell to the big designer brands. We use a high-end blend of natural ingredients and safe synthetics, and all our fragrances comply with EU and Australian safety regulations.

Customer Reviews

Overall rating: 4.3 / 5 from 415 reviews.

Customer photo review of New Beginnings

I bought this for my daughter and she absolutely loves it. It's a sweet smell ❤️

New Beginnings

Customer photo review of New Beginnings

I love it and it smells amazing!

New Beginnings

Customer photo review of New Beginnings

Love my new scents, will definitely be getting more.

New Beginnings

Customer photo review of New Beginnings

These scents are beautiful! I'll be back to buy more 🙌

New Beginnings

Customer video review of New Beginnings

I'm in love with Aerre parfum, which is one of my favourite things to use in everyday life And about the new packaging, it is the best ❤️❤️❤️❤️ highly recommend and very affordable price Love by Ramzani

New Beginnings

Store owner replied: Thank you so much, Ramzani!😊 Your recommendation means a lot to us!💖

Customer photo review of New Beginnings

This scent is so delicious! I was super sceptical ordering a perfume without smelling it in store first, this perfume is divine. I usually wear Armani code and was looking for something similar but sweeter as well and for $150 cheaper I thought I’d give this a go, and in no way am I disappointed. From the first spray after opening the very lovely and safe packaging I was in love and cannot stop wanting to smell it! I cannot comment on the longevity yet but so far it’s blended in with me so nicely. It’s mature yet sweet which is exactly what I was looking for. It was shipped so quickly in a sturdy package I would 100% recommend this site to find your new scent.

New Beginnings

Store owner replied: Wow — thank you so much for the thoughtful and beautiful feedback!😍 Enjoy every spray — and we can’t wait to help you discover your next favorite! 🧡✨

Customer photo review of New Beginnings

As someone who adores exploring new fragrances and has quite a big collection of perfumes, I was blown away by New Beginnings. The quality is outstanding from the sleek, elegant packaging to the refined balance of notes inside. The scent opens with a bright freshness and then lingers beautifully with a soft, sophisticated trail that feels both modern and timeless. It easily rivals luxury perfumes, and the compliments I’ve received confirm it’s a true standout

New Beginnings

Store owner replied: Thank you so much for your wonderful review!🥰 We’re thrilled to hear New Beginnings has become such a standout in your collection. Your kind words about the quality and scent mean the world to us.🧡

Customer video review of New Beginnings

Love it!!!! Smells sweet and is long lasting.

New Beginnings

Store owner replied: Love this 😊 So glad you’re enjoying it and that it’s lasting so well 💖

Customer photo review of New Beginnings

Always adoreddd your products. Been with this company since it came around and I truly don’t think I’ll ever change. I’m in love with new beginnings, it’s been my signature scent for a couple years now. I gave feedback after my first couple of bottles that when you left the old formula of new beginnings out for a couple months it became ten million times more beautiful. The next bottle a new formula must have been made because it went from clear perfume to a gorgeous amber (the same colour the perfume would go after leaving it out for a couple months). I do realise it was almost certainly coincidental but god have I never felt more seen by a company haha. I have recently added honey orchid to layer with new beginnings and omg is it not the most devine smell in the world. All of my friends recognise me by the smell of those two perfumes. Thank you so much for being apart of such a wonderful company.

New Beginnings

Store owner replied: This is so lovely🧡 thank you for being with us from the beginning! Really appreciate your support over the years ✨

Customer photo review of New Beginnings

OMG, this fragrance is divine, longevity is great, definitely my favourite so far.

New Beginnings

Store owner replied: Love this! 😍 So glad you think it’s divine and that the longevity is great — amazing to hear it’s your favourite so far!

Customer photo review of New Beginnings

Very very nice fragrance smells exactly how it says it does!!

New Beginnings

Store owner replied: So glad you’re loving it 💖 Amazing that it smells exactly as expected 😍

Customer photo review of New Beginnings

its just devine..affordable quality 👌

New Beginnings

Store owner replied: Love that! 😍 Thanks so much for sharing 💕

Customer video review of New Beginnings

Can't get enough of this fragrance! I never cheated on my perfume of over ten years until I got a whiff of this incredible scent. TBH, every scent from Aerre is superior to the original and with much better wear time. I have told everyone constantly about the brand since I have discovered them due to the quality and affordability.

New Beginnings

Store owner replied: Wow! 🧡 So glad you’re loving the quality, wear time, and value — and thank you for spreading the word. That truly means everything to us ✨

Customer video review of New Beginnings

I didn’t quite know what to expect with this one… but wow. It completely blew me away. The scent is warm, inviting, and just the right amount of flirty. It’s the kind of fragrance that feels cozy yet confident at the same time — and I keep catching little whiffs of it throughout the day. Safe to say, this one surprised me in the best way. ✨🌸

New Beginnings

Store owner replied: So glad it completely blew you away — warm, inviting, and perfectly flirty sounds like a winner! Love that it keeps surprising you throughout the day. 💖

Customer video review of New Beginnings

Found my signature scent!

New Beginnings

Store owner replied: Ahh love this! 😍 So glad you’ve found your signature scent✨

Customer photo review of New Beginnings

The scent is excellent- its really close to the original, a fresh layered orange blossom, marshmallow and vanilla scent that elicits many compliments. The fragrance arrived swiftly and was beautifully packaged. Really happy with my purchase

New Beginnings

Store owner replied: Thanks so much for the lovely feedback! We’re glad you’re enjoying the fragrance and that it’s been such a beautiful addition to your collection 🧡

Customer photo review of New Beginnings

I had always wanted to try the original of this but did not want to pay that price so when I seen the inspired one on aerre I couldn’t believe my luck! It’s REALLY nice. This is deffo a must to try!

New Beginnings

Store owner replied: That’s amazing 🧡 really glad you discovered it and are loving it so much 😊 so happy it worked out for you!

Customer photo review of New Beginnings

I love the colour of the liquid! The top note is warm and strong with hints of vanilla. Later on it dries down to a pleasant sugary floral.

New Beginnings

Store owner replied: So lovely! 😊 Glad you’re enjoying both the look and the scent evolution—sounds like it really develops beautifully on your skin. Thanks so much for sharing your thoughts ✨

Customer photo review of New Beginnings

Love love iiittt

New Beginnings

Store owner replied: Love love looove to hear it — thanks heaps!😍

Customer photo review of New Beginnings

Absolutely adore this

New Beginnings

Store owner replied: Love it! 😍 So glad you’re adoring it — thanks heaps for the love!

Customer photo review of New Beginnings

Love the smell I have already highly recommend to everyone I know will be definitely purchasing more

New Beginnings

Store owner replied: So glad you love it! 😍 Thanks heaps for recommending us — can’t wait for you to grab more!

Customer photo review of New Beginnings

Hello Aerre Thank you ! I love all your perfume fragrances!!

New Beginnings

Store owner replied: Thanks so much! 😍 We’re thrilled you’re loving all the fragrances — really appreciate your support!

Customer video review of New Beginnings

Such a fantastic fragrance! It lasts all day and smells divine!

New Beginnings

Store owner replied: Thanks heaps for the lovely review! We’re so glad you’re loving it — nothing better than a scent that lasts all day!✨

Customer photo review of New Beginnings

Only one of 5 i blind bought that didn't meet expectations, similar notes but not quite there, and lasts maybe half an hour maximum.

New Beginnings

Customer video review of New Beginnings

Love New beginnings! Sweet and fresh. On my second bottle now xx

New Beginnings

Store owner replied: That’s awesome! 😍 So glad you’re loving New Beginnings — happy to hear you’re already on your second bottle! 💖

Customer photo review of New Beginnings

Delicious🥰

New Beginnings

Store owner replied: So glad you’re loving it—thank you for the sweet review! 🥰

Customer video review of New Beginnings

Very happy with this purchase the scent is long lasting and apparently rhiannas favourite scent. Love it

New Beginnings

Customer photo review of New Beginnings

Good scent. Love people asking what I have on. Would definitely order more and spread the word to friends and family

New Beginnings

Customer photo review of New Beginnings

Really nice perfume smells amazing and no alcohol smell. Love it 😍

New Beginnings

Customer photo review of New Beginnings

Smell so good, long lasting and most important, so affordable which makes me wants to buy 10 more🩷

New Beginnings

Customer photo review of New Beginnings

Amazing fragance, I loved the perfume.

New Beginnings

Customer photo review of New Beginnings

I love this! It smells amazing. I haven't tried the one it's inspired by. But this one is great!

New Beginnings

Customer photo review of New Beginnings

where do i begin…new beginnings is such a unique scent. every time i get a whiff of it i can smell something different. it’s sweet and marshmellowy but also floraly. i haven’t smelt the inspiration behind it but this is very nice.

New Beginnings

Customer photo review of New Beginnings

Amazing! Delivery was super quick, love the packaging. The scents are gorgeous and last all day!

New Beginnings

Customer photo review of New Beginnings

Absolutely divine fragrance, I’m not even tempted to buy the real one because I just love it so much!

New Beginnings

Customer video review of New Beginnings

Always buy original Parfum but after I bougth Aerre OMG Smell delicious, everyone ask me, you smell so nice hehehee.. I tell to them Aerre parfum 💝

New Beginnings

Customer photo review of New Beginnings

The 3 men's perfumes I ordered are for my husband for Christmas. I am very pleased with the delivery which came in a timely manner. I know he will be thrilled with his gifts from Aerre when he opens the packages.

New Beginnings

Customer photo review of New Beginnings

I'll buy again :)

New Beginnings

Customer video review of New Beginnings

So lovely. Such a fresh smell. Do feel it needs a top up through the day.

New Beginnings

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