Misplaced Memories
Made in France - Aussie owned
Misplaced Memories
Made in France - Aussie owned
Misplaced Memories
Made in France - Aussie owned
Misplaced Memories
Made in France - Aussie owned
Collection of Àerre perfumes
Made in France - Aussie owned

Misplaced Memories

Sale price$55.00 FROM  $41.25 FROM  $38.50
Extrait / Eau de Parfum. Size: 50ml / 1.7oz
Inspired by

Le Labo's Thé Noir 29

(Retail Price $362)
Try for 30 days, risk free. If you're not 100% happy, we'll give you a full refund!
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Note: Àerre is not associated with Le Labo's Thé Noir 29. Use of other brands' trademarks is solely for the purpose of helping consumers identify smell. We do not make counterfeit versions of Le Labo's Thé Noir 29. We make our own formulations, inspired by famous perfumes.

Concentration: 22%
Gender: Unisex
Vegan | Cruelty-free | Made in France

Step into Áerre’s Misplaced Memories, inspired by Le Labo's Thé Noir 29, a scent suspended between past and present, where time slows, and moments linger. Black tea’s smoky depth melds with cedarwood and vetiver, creating an earthy, contemplative warmth, while a whisper of fig and bay leaf adds an unexpected softness. This is a fragrance for all men and women who find beauty in the in-between.

As Misplaced Memories by Áerre settles, musk and the sun-dried essence of tobacco emerge, wrapping the scent in quiet nostalgia. Much like Le Labo’s Thé Noir 29, it feels like a memory just beyond reach—understated yet profoundly evocative, leaving a lasting impression of effortless sophistication.

Top Notes (The first notes you smell) - Bergamot, Fig, Black Tea

Middle Notes (The heart of the perfume) - Bay Leaf, Tobacco, Jasmine

Bottom Notes (The notes that linger all day) - Cedarwood, Musk, Hay

Vegan | Cruelty Free | Clean Ingredients

Ingredients: Alcohol, fragrance and water. All our fragrances are made in France, are vegan and made with a high-end blend of natural ingredients and safe synthetics. If you're concerned about potential allergens, please email us at hello@aerre.co

Here are the details: Alcohol Denat, Parfum (Fragrance), Aqua/Water/Eau, Iso E Super, Hexamethylindanopyran, Phenethyl Alcohol, Dipropylene Glycol, Pentamethylindanone, Pogostemon Cablin Leaf Extract, Methyl Dihydrojasmonate, Limonene, Linalyl Acetate, Beta-Pinene, Terpinolene, Myrcene

The Allure of Le Labo's Thé Noir 29, Its Impact on the Fragrance Industry, Plus an Affordable Alternative from Àerre.
Since its debut, Le Labo’s Thé Noir 29 has captivated fragrance enthusiasts with its masterful interplay of depth and freshness. A striking balance of light and shadow, this scent has earned a dedicated following among those who appreciate complexity in perfumery. With its refined elegance and intoxicating dry-down, Le Labo Fragrances’ Thé Noir 29 remains one of the most distinctive fragrances in the niche perfume world.
Le Labo, founded in 2006, revolutionised the industry with its focus on craftsmanship and raw authenticity. The brand’s dedication to unique, handcrafted scents set a new standard for artistic perfumery, eventually leading to its acquisition by Estée Lauder in 2014. Among its standout creations, Le Labo Fragrances’ Thé Noir 29 holds a special place, seamlessly blending sophistication with an air of mystery.
A tribute to the allure of black tea, Le Labo Fragrances’ Thé Noir 29 was crafted to evoke the sensation of an intimate, contemplative moment. Its unisex appeal and refined aroma have made it a go-to for those who favour scents that are both timeless and modern. The fragrance offers a seamless transition from airy freshness to rich, grounding warmth, making it versatile for any occasion.
The olfactory journey begins with a crisp burst of bergamot, fig, and bay leaves—notes that bring a vibrant, green brightness to the composition. As the scent develops, an intricate infusion of cedarwood, vetiver, and musk lends an earthy depth, while a special black tea extraction ties everything together. The dry-down unveils a captivating blend of hay and tobacco, leaving a lingering trail of warmth, elegance, and quiet intensity.
The beauty of Le Labo Fragrances’ Thé Noir 29 lies in its ability to oscillate between lightness and depth, much like a fleeting memory—both vivid and distant, fresh and nostalgic. The fragrance is available in multiple formats, including Eau de Parfum, body lotions, and candles, ensuring its presence lingers beyond the first spritz. However, its luxury pricing places it out of reach for many fragrance lovers.
Enter Misplaced Memories, Àerre’s exquisite alternative that embodies the same timeless essence of Le Labo Fragrances’ Thé Noir 29. A delicate yet powerful fragrance, Àerre’s Misplaced Memories captures the beauty of black tea, seamlessly blending crisp citrus and fig with the grounding warmth of cedarwood and tobacco. This scent offers the same hypnotic balance of freshness and sensuality, making it a refined and wearable choice for any occasion.
For those seeking an affordable way to experience the artistry of Le Labo Fragrances’ Thé Noir 29, Misplaced Memories by Àerre presents the perfect solution. It delivers the same addictive interplay of notes, creating a scent that is sophisticated, memorable, and effortlessly alluring. Whether you’re drawn to the smoky intrigue of tea leaves or the comforting warmth of vetiver and musk, Àerre’s Misplaced Memories offers a fragrance journey that lingers—much like the cherished recollections that inspired its name.

The finest French ingredients.

We source our scents from Provence, the world’s perfume capital. Our products are Colourant & UV filter-free, vegan & cruelty-free.

Try first, decide later.

Perfumes are personal, which is why you can try out as many full-sized bottles as you like for 30-days, risk-free, If any scent is not right for you, just send it back for a full refund or exchange. Return postage is also free when you buy 3 or more bottles - so get trying!

Got questions?

This depends on your usage habits. On average, one of our 50ml bottles will last for approximately 2-3 months when used once per day.

Yes. Our perfumes are made with a concentration of 20-30% aromatic compounds. This technically classifies all our perfumes as Extrait de Parfum, which makes them extremely long lasting. But we usually use the term Eau de Parfum because most people have never heard of Extrait (despite the fact that our perfumes are technically stronger than EDP).

Our perfumes are classified as Extrait de Parfum. But for ease of cummunication we usually use the term Eau de Parfum because most people have never heard of Extrait (despite the fact that our perfumes are actually stronger than EDP).

Simple. Try any perfume at home for 30 days and if you're not 100% satisfied, just send it back for a full refund or exchange. No questions asked.

Àerre is an independent fragrance house producing high-quality perfumes and fragrances that are inspired by renowned brands. Any brands mentioned are done so for illustrative purposes only, and we are in no way affiliated with these brands.

Absolutely. Our perfumes are made in France by some of the same suppliers who sell to the big designer brands. We use a high-end blend of natural ingredients and safe synthetics, and all our fragrances comply with EU and Australian safety regulations.

Customer Reviews

Overall rating: 4.1 / 5 from 54 reviews.

Customer video review of Misplaced Memories

finally found a new go-to scent!!! im so excited to try everything

Customer photo review of Misplaced Memories

suuuch a beautiful tea scent, can't stop smelling it

Customer photo review of Misplaced Memories

​This fragrance offers a sophisticated olfactory profile that strongly evokes the moody, tea-and-fig essence of Le Labo’s Thé Noir 29. While the scent itself is beautifully composed for the price point, it lacks the technical longevity to survive the Australian heat, settling into a faint skin scent almost immediately. I personally don't mind the lack of projection; I just treat it as an invitation to keep respraying throughout the day to catch that initial top-note high. It’s an excellent budget-friendly option for those who enjoy a frequent fragrant ritual, provided you don't mind carrying the bottle with you.

Customer video review of Misplaced Memories

Unisex woody warmth smell Perfume I’d wear going out at night

Customer video review of Misplaced Memories

Purchased it without any knowledge of this perfume and I loved it, especially how it started with spicy note then it faded and the fig and floral scents emerging. Highly recommending!

Customer video review of Misplaced Memories

It's a really good perfume. Great value for money. It was a bit too citrusy for me, but that is just my personal taste. My husband loved it so he's going to use it instead :)

Customer photo review of Misplaced Memories

It’s a complex scent that evokes over time. At first spray you are hit with the sharp, herbals of bay, black tea, bergamot and tobacco before the sweeter notes of creamy - almost coconutty - fig and musk shine through. I don’t smell the Jasmine as prominently as it features in the Le Labo original (my husband couldnt smell the jasmine at all) - I definitely think this version is more complex and masculine leaning. Definitely sharper and more challenging. To be worn with attitude.

Just love the two scents I have purchased .... natural fragrance, great value and many comments on how good the scent is. I would love to see it in small atomiser sized for bags if you ever decide o do that. Lou

I am very happy with my bottle of Aerre's Misplaced Memories, the fragrance is divine. I have received compliments while wearing it and I'm delighted to say the fragrance lasts on the skin for quite a while. Also, I appreciated the prompt delivery of the fragrance shortly after i placed my order. :)

This is a nice scent it just isn't for me.

The fragrances are gorgeous!! There was no way I could justify buying Baccarat Rouge so I’m very pleased that I could purchase Bliss Release for a fraction of the price. Thank you thank you thank you!

Well I absolutely love this perfume. I was in a cafe and a french woman who mentioned my perfume and how she loved it. Would definitely recommend to my friends.

I bought few bottles of different perfumes for multiple gifts which I'm yet to gift. 🎁 As, I myself, love your products, and I have tried a few, I am sure the gift recipients will fall in love with them too 🙃❤️ Beautiful bottles, quality magnetic closure, magnificent and long lasting bouquet of scents, you cannot go wrong. I adore your products. Maybe you could make something similar to Giorgio Armani Mania Pour Femme as this fragrance is terribly missed by many, including myself. 🙃🙃🙃❤️

Smells great!

This is such a beautiful scent. I love it. And often get comments on it - and delight in telling people the name and of course the incredible price!!

The perfume vanished after 1 hour or being worn.

Definitely a no. It may be similar to the original Le Labo but the scent itself it’s a bit too strong and not very fig like. This one probably lasts a lot on skin but it is not my cup of tea.

This is my absolute favourite. It’s well and truly the perfume I wear the most and I ALWAYS get comments of how lovely I smell.

Love it so much

I didn’t like the smell of it .. seems also fade really fast

Beautiful scent, that last all day One of my favourites!

Before that I ordered and package became from France and they had exactly same as original perfume smells but these time delivery was from Australia and they didn’t smell like original perfume.

Great scent and lasts all day. Love it

Love this. Smell just like the original. Very unisex. Got many compliments

Maybe a touch sweet but it mellows

Smells exactly the same as original

I wanted to like this. But i felt like this version was not as nice as the dossier version of Le Labo’s the noir

The smell doesn't last long and smells like tobacco 🥺. I like the packaging but the smell only last for an hour

Lovely fragrance, love the packaging. Will definitely buy again

Deliciously spicy and evocative

Smells amazing

I love all the scents l have purchased. The scent, the details on the packing, its so thoughtful, and just enough. Really tasteful, and thats before lve even sprayed the contents, which are, by the way, stunning. Thank you Aerre 🙏🏻

I love it. So nice to use it.

It smells lovely in the box, but when I sprayed it on me I could feel the tobacco note very strong. It is a very special smell I guess you love it or not.

This is my fourth Aerre perfume and the one I was most excited about. Unfortunately although it's a pleasant perfume it certainly does not match La Labo The Noir 29 enough.( I still have some in my bathroom ). It also doesn't last as long as the other scents I have from you. Unfortunately I will have to spend a lot more money now to buy the real one. Sad.

Smells a treat!!

Great scent, beautiful packaging

So good.

It’s the third time I’ve bought it. It’s my go to and I love it

I know I got priority shipping but came super quick and I’m super pleased with all of them heheh

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