Buy any 3 items🔥 get 10% OFF Buy any 4 items🔥 get 15% OFF Buy any 5 items🔥 get 20% OFF Buy any 6+ items🔥 get 25% OFF
And get FREE SHIPPING with any 3+ items.
Buy multiple and save!
Buy any 3 items🔥 get 10% OFF
Buy any 4 items🔥 get 15% OFF
Buy any 5 items🔥 get 20% OFF
Buy any 6+ items🔥 get 25% OFF
Discounts listed above are available to all non-member customers - your discount will automatically apply at checkout!
...Or get more with Aerre Rewards
Aerre Rewards is a membership program designed to give you deeper discounts and access to exclusive benefits. Membership is just $10 and lasts for 2 years.
Aerre Rewards membership costs just $10 and lasts for 2 years. Membership will auto renew every 2 years until cancelled. You can cancel anytime in your account.
*Extra 5% off applies to normal 3+ bundle discounts- it does not apply during sale periods where these discounts might already increase.
Manage your membership
To manage your membership, click the button below to view your account. When on your account page, click the menu bar at the top to navigate to your membership portal.
Buy any 3 items🔥 get 10% OFF Buy any 4 items🔥 get 15% OFF Buy any 5 items🔥 get 20% OFF Buy any 6+ items🔥 get 25% OFF
And get FREE SHIPPING with any 3+ items.
Buy multiple and save!
Buy any 3 items🔥 get 10% OFF
Buy any 4 items🔥 get 15% OFF
Buy any 5 items🔥 get 20% OFF
Buy any 6+ items🔥 get 25% OFF
Discounts listed above are available to all non-member customers - your discount will automatically apply at checkout!
...Or get more with Aerre Rewards
Aerre Rewards is a membership program designed to give you deeper discounts and access to exclusive benefits. Membership is just $10 and lasts for 2 years.
Aerre Rewards membership costs just $10 and lasts for 2 years. Membership will auto renew every 2 years until cancelled. You can cancel anytime in your account.
*Extra 5% off applies to normal 3+ bundle discounts- it does not apply during sale periods where these discounts might already increase.
Manage your membership
To manage your membership, click the button below to view your account. When on your account page, click the menu bar at the top to navigate to your membership portal.
Buy any 3 items🔥 get 10% OFF Buy any 4 items🔥 get 15% OFF Buy any 5 items🔥 get 20% OFF Buy any 6+ items🔥 get 25% OFF
And get FREE SHIPPING with any 3+ items.
Buy multiple and save!
Buy any 3 items🔥 get 10% OFF
Buy any 4 items🔥 get 15% OFF
Buy any 5 items🔥 get 20% OFF
Buy any 6+ items🔥 get 25% OFF
Discounts listed above are available to all non-member customers - your discount will automatically apply at checkout!
...Or get more with Aerre Rewards
Aerre Rewards is a membership program designed to give you deeper discounts and access to exclusive benefits. Membership is just $10 and lasts for 2 years.
Aerre Rewards membership costs just $10 and lasts for 2 years. Membership will auto renew every 2 years until cancelled. You can cancel anytime in your account.
*Extra 5% off applies to normal 3+ bundle discounts- it does not apply during sale periods where these discounts might already increase.
Manage your membership
To manage your membership, click the button below to view your account. When on your account page, click the menu bar at the top to navigate to your membership portal.
Try for 30 days, risk free. If you're not 100% happy, we'll give you a full refund!
0 perfumes delivered
Note: Àerre is not associated with Le Labo's Thé Noir 29. Use of other brands' trademarks is solely for the purpose of helping consumers identify smell. We do not make counterfeit versions of Le Labo's Thé Noir 29. We make our own formulations, inspired by famous perfumes.
Concentration: 22% Gender:Unisex Vegan | Cruelty-free | Made in France
Step into Áerre’s Misplaced Memories, inspired by Le Labo's Thé Noir 29, a scent suspended between past and present, where time slows, and moments linger. Black tea’s smoky depth melds with cedarwood and vetiver, creating an earthy, contemplative warmth, while a whisper of fig and bay leaf adds an unexpected softness. This is a fragrance for all men and women who find beauty in the in-between.
As Misplaced Memories by Áerre settles, musk and the sun-dried essence of tobacco emerge, wrapping the scent in quiet nostalgia. Much like Le Labo’s Thé Noir 29, it feels like a memory just beyond reach—understated yet profoundly evocative, leaving a lasting impression of effortless sophistication.
Top Notes (The first notes you smell) - Bergamot, Fig, Black Tea
Middle Notes (The heart of the perfume) - Bay Leaf, Tobacco, Jasmine
Bottom Notes (The notes that linger all day) - Cedarwood, Musk, Hay
Vegan | Cruelty Free | Clean Ingredients
Ingredients: Alcohol, fragrance and water. All our fragrances are made in France, are vegan and made with a high-end blend of natural ingredients and safe synthetics. If you're concerned about potential allergens, please email us at hello@aerre.co
Here are the details: Alcohol Denat, Parfum (Fragrance), Aqua/Water/Eau, Iso E Super, Hexamethylindanopyran, Phenethyl Alcohol, Dipropylene Glycol, Pentamethylindanone, Pogostemon Cablin Leaf Extract, Methyl Dihydrojasmonate, Limonene, Linalyl Acetate, Beta-Pinene, Terpinolene, Myrcene
The Allure of Le Labo's Thé Noir 29, Its Impact on the Fragrance Industry, Plus an Affordable Alternative from Àerre.
Since its debut, Le Labo’s Thé Noir 29 has captivated fragrance enthusiasts with its masterful interplay of depth and freshness. A striking balance of light and shadow, this scent has earned a dedicated following among those who appreciate complexity in perfumery. With its refined elegance and intoxicating dry-down, Le Labo Fragrances’ Thé Noir 29 remains one of the most distinctive fragrances in the niche perfume world.
Le Labo, founded in 2006, revolutionised the industry with its focus on craftsmanship and raw authenticity. The brand’s dedication to unique, handcrafted scents set a new standard for artistic perfumery, eventually leading to its acquisition by Estée Lauder in 2014. Among its standout creations, Le Labo Fragrances’ Thé Noir 29 holds a special place, seamlessly blending sophistication with an air of mystery.
A tribute to the allure of black tea, Le Labo Fragrances’ Thé Noir 29 was crafted to evoke the sensation of an intimate, contemplative moment. Its unisex appeal and refined aroma have made it a go-to for those who favour scents that are both timeless and modern. The fragrance offers a seamless transition from airy freshness to rich, grounding warmth, making it versatile for any occasion.
The olfactory journey begins with a crisp burst of bergamot, fig, and bay leaves—notes that bring a vibrant, green brightness to the composition. As the scent develops, an intricate infusion of cedarwood, vetiver, and musk lends an earthy depth, while a special black tea extraction ties everything together. The dry-down unveils a captivating blend of hay and tobacco, leaving a lingering trail of warmth, elegance, and quiet intensity.
The beauty of Le Labo Fragrances’ Thé Noir 29 lies in its ability to oscillate between lightness and depth, much like a fleeting memory—both vivid and distant, fresh and nostalgic. The fragrance is available in multiple formats, including Eau de Parfum, body lotions, and candles, ensuring its presence lingers beyond the first spritz. However, its luxury pricing places it out of reach for many fragrance lovers.
Enter Misplaced Memories, Àerre’s exquisite alternative that embodies the same timeless essence of Le Labo Fragrances’ Thé Noir 29. A delicate yet powerful fragrance, Àerre’s Misplaced Memories captures the beauty of black tea, seamlessly blending crisp citrus and fig with the grounding warmth of cedarwood and tobacco. This scent offers the same hypnotic balance of freshness and sensuality, making it a refined and wearable choice for any occasion.
For those seeking an affordable way to experience the artistry of Le Labo Fragrances’ Thé Noir 29, Misplaced Memories by Àerre presents the perfect solution. It delivers the same addictive interplay of notes, creating a scent that is sophisticated, memorable, and effortlessly alluring. Whether you’re drawn to the smoky intrigue of tea leaves or the comforting warmth of vetiver and musk, Àerre’s Misplaced Memories offers a fragrance journey that lingers—much like the cherished recollections that inspired its name.
The finest French ingredients.
We source our scents from Provence, the world’s perfume capital. Our products are Colourant & UV filter-free, vegan & cruelty-free.
Try first, decide later.
Perfumes are personal, which is why you can try out as many full-sized bottles as you like for 30-days, risk-free, If any scent is not right for you, just send it back for a full refund or exchange. Return postage is also free when you buy 3 or more bottles - so get trying!
This depends on your usage habits. On average, one of our 50ml bottles will last for approximately 2-3 months when used once per day.
Yes. Our perfumes are made with a concentration of 20-30% aromatic compounds. This technically classifies all our perfumes as Extrait de Parfum, which makes them extremely long lasting. But we usually use the term Eau de Parfum because most people have never heard of Extrait (despite the fact that our perfumes are technically stronger than EDP).
Our perfumes are classified as Extrait de Parfum. But for ease of cummunication we usually use the term Eau de Parfum because most people have never heard of Extrait (despite the fact that our perfumes are actually stronger than EDP).
Simple. Try any perfume at home for 30 days and if you're not 100% satisfied, just send it back for a full refund or exchange. No questions asked.
Àerre is an independent fragrance house producing high-quality perfumes and fragrances that are inspired by renowned brands. Any brands mentioned are done so for illustrative purposes only, and we are in no way affiliated with these brands.
Absolutely. Our perfumes are made in France by some of the same suppliers who sell to the big designer brands. We use a high-end blend of natural ingredients and safe synthetics, and all our fragrances comply with EU and Australian safety regulations.
Customer Reviews
Overall rating: 4.1 / 5 from 57 reviews.
finally found a new go-to scent!!! im so excited to try everything
Store owner replied:
So good to hear you’re loving the scent that much. Thanks so much for sharing! :)
This fragrance offers a sophisticated olfactory profile that strongly evokes the moody, tea-and-fig essence of Le Labo’s Thé Noir 29. While the scent itself is beautifully composed for the price point, it lacks the technical longevity to survive the Australian heat, settling into a faint skin scent almost immediately. I personally don't mind the lack of projection; I just treat it as an invitation to keep respraying throughout the day to catch that initial top-note high. It’s an excellent budget-friendly option for those who enjoy a frequent fragrant ritual, provided you don't mind carrying the bottle with you.
Store owner replied:
Love that description! 😍 Perfect choice for a night-out scent — thanks heaps for sharing!
Purchased it without any knowledge of this perfume and I loved it, especially how it started with spicy note then it faded and the fig and floral scents emerging. Highly recommending!
Store owner replied:
So glad you discovered it and love it! 💖 Thanks for the recommendation—we really appreciate it!
It's a really good perfume. Great value for money. It was a bit too citrusy for me, but that is just my personal taste. My husband loved it so he's going to use it instead :)
Store owner replied:
Thanks so much for your feedback! We’re glad your husband loves it and appreciate you sharing your thoughts on the scent 😊
It’s a complex scent that evokes over time. At first spray you are hit with the sharp, herbals of bay, black tea, bergamot and tobacco before the sweeter notes of creamy - almost coconutty - fig and musk shine through. I don’t smell the Jasmine as prominently as it features in the Le Labo original (my husband couldnt smell the jasmine at all) - I definitely think this version is more complex and masculine leaning. Definitely sharper and more challenging. To be worn with attitude.
Just love the two scents I have purchased .... natural fragrance, great value and many comments on how good the scent is.
I would love to see it in small atomiser sized for bags if you ever decide o do that.
Lou
Store owner replied:
Thanks so much, Lou! We’re so glad you’re loving the scents and getting lots of compliments ✨
I am very happy with my bottle of Aerre's Misplaced Memories, the fragrance is divine.
I have received compliments while wearing it and I'm delighted to say the fragrance lasts on the skin for quite a while.
Also, I appreciated the prompt delivery of the fragrance shortly after i placed my order. :)
Store owner replied:
Thanks for the feedback 💛 really appreciate you trying it out 😊
The fragrances are gorgeous!!
There was no way I could justify buying Baccarat Rouge so I’m very pleased that I could purchase Bliss Release for a fraction of the price.
Thank you thank you thank you!
Store owner replied:
We love to hear it! Sounds like this one has become a real favourite :)
Well I absolutely love this perfume. I was in a cafe and a french woman who mentioned my perfume and how she loved it.
Would definitely recommend to my friends.
Store owner replied:
Thanks for sharing this! Getting a compliment from a stranger is always a lovely feeling. We’re so glad you’re enjoying your fragrance 😊
I bought few bottles of different perfumes for multiple gifts which I'm yet to gift. 🎁 As, I myself, love your products, and I have tried a few, I am sure the gift recipients will fall in love with them too 🙃❤️
Beautiful bottles, quality magnetic closure, magnificent and long lasting bouquet of scents, you cannot go wrong. I adore your products. Maybe you could make something similar to Giorgio Armani Mania Pour Femme as this fragrance is terribly missed by many, including myself. 🙃🙃🙃❤️
Store owner replied:
Thank you for your beautiful feedback and support 🧡 We’re so happy our fragrances have become favourites of yours and we hope your gift recipients love them just as much. We appreciate your suggestion and will share it with the team!
Store owner replied:
Sorry this one didn’t last as you hoped. Please send us a message at hello@aerre.co so we can assist. :)
Definitely a no. It may be similar to the original Le Labo but the scent itself it’s a bit too strong and not very fig like. This one probably lasts a lot on skin but it is not my cup of tea.
Store owner replied:
Scent is such a personal thing, and it sounds like this one just isn't the right fit for you. We'd love to help you find something more your style, so please feel free to reach out to us at hello@aerre.co. 🧡
This is my absolute favourite. It’s well and truly the perfume I wear the most and I ALWAYS get comments of how lovely I smell.
Store owner replied:
So happy you love it! 😍 Stoked it lasts all day — such a fave!
Before that I ordered and package became from France and they had exactly same as original perfume smells but these time delivery was from Australia and they didn’t smell like original perfume.
I love all the scents l have purchased. The scent, the details on the packing, its so thoughtful, and just enough. Really tasteful, and thats before lve even sprayed the contents, which are, by the way, stunning. Thank you Aerre 🙏🏻
It smells lovely in the box, but when I sprayed it on me I could feel the tobacco note very strong.
It is a very special smell I guess you love it or not.
This is my fourth Aerre perfume and the one I was most excited about. Unfortunately although it's a pleasant perfume it certainly does not match La Labo The Noir 29 enough.( I still have some in my bathroom ). It also doesn't last as long as the other scents I have from you. Unfortunately I will have to spend a lot more money now to buy the real one. Sad.