Our Story

No big-brand markups. Same great quality.

Our mission

Put simply, buying perfume should be one of life's pleasures. And we've made it exactly that. Our perfumes are inspired by famous luxury fragrances, and are designed to deliver the same scent experience as the original.

Everything is made in Provence, France, the same region many luxury brands manufacture their perfumes, using 100% vegan ingredients. And we do it for a fraction of the price, delivered straight to your home with our risk-free purchasing.

No retail markups, big-brand logos or celebrity endorsements. Just amazing quality fragrances at fair prices.

That's us.

That's Àerre.

Luxury perfume shouldn't cost the earth

We started Àerre because we thought smelling great just shouldn't be that expensive!

Did you know that the perfume component in a bottle only costs around $3-5? What you really end up paying for is retailer markups, fancy packaging and bottles, expensive marketing and celebrity endorsements. Now, while we love seeing Chris Hemsworth on a billboard as much as the next person, it just doesn't make the perfume smell any better!

We skip the BS and focus on what matters: high-quality ingredients, fantastic long-lasting scents and great prices. That's it.

What we believe in

Quality

All our scents are made in France, the perfume capital of the world

Our formulations

We've partnered with master perfumers in Provance, France (perfume capital of the world) to create clean, sustainable and luxurious fragrances. Every formula is 100% vegan and cruelty-free, and made without colourants or UV filters.

Feel good, do good

We want our perfumes to make you feel good, but we also want them to be good. For your nose, your confidence, and for the planet.

As members of 1% for the Planet, we’ve made a commitment to donate at least 1% of our gross sales to environmental organizations that have a proven track record of driving positive change for our oceans and our planet.

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