Influencer Briefing

Aerre EDP perfume bottle labeled 'Eleanore' surrounded by flowers and fruit slices on a white background

Quality is our #1 value

We've never wanted to be just another dupe company - we want customers to choose us because they can honestly say that hands-down, we have the best quality product you can find anywhere in Australia. We want you to be proud to own Àerre.

Quality is the cornerstone of everything we do, and we want you to show that in the content you make.
A smiling woman with wavy brown hair holds a bottle of aerre perfume.

Important content rules to follow

Your content needs to be engaging. Some creators achieve this by being really genuine - others by being really energetic, or doing something different or scroll-stopping.

Your content should always have a great hook, and you should always be asking yourself "how will this stand out?".

Things you must do:

  • Pronounce the brand name like the word ‘Air’
  • Call the retail space a ‘Store’, not a popup or kiosk
  • Use the term ‘Inspired by’
  • Be creative and authentic
  • Send us the final deliverables with and without added music

Things you must NOT do

  • Don't call the retail space a ‘Kiosk’ or ‘Popup’
  • Don't use the terms ‘Dupe’ or ‘The exact same as’

Important note: We don't want to pretend we sell the exact same perfume as the inspiration brands - well sell our own formulations that are designed to smell as close as we can get them, but we don't actually sell their perfume.

You can say you think it smells the same if you genuinely think that's true. Or you can talk about subtle differences or notes that you love in our perfume. There's nothing wrong with having your own opinion, but we do not want you to think we are telling you what to say.

Examples of content we love

Speaking to camera

Lifestyle content

These images are clickable links.


Note: These are old videos, and a few creators say "popup" or "kiosk" here. Please do not say this and say "store" instead.

What we like about this content:

Natural bright lighting

Authentic

Smiling

Put together

Strong hooks in the first 3 seconds

Genuine first impressions and reactions

Clear, confident speaking

Enthusiastic but natural energy

Storytelling (problem → solution → result)

Relatable and engaging content